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BIODERMA SA Consumer Survey - Ink! Communications
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BIODERMA SA Consumer Survey

Category
Digital, Survey
About This Project

We created and managed a survey for BIODERMA to evaluate what their South African customer profile looks like. Using SurveyMonkey, we were able to collect a wide range of consumer data from both BIODERMA customers and potential customers. This data is used to set up advertising target audiences on social platforms and Google AdWords, as well as to determine what audience demographics are most prominent for which range of products as well as on a geographic level.

 

Campaign content

 

  • Survey research & question compilation
  • Survey creation on SurveyMonkey
  • Content creation to market survey
  • Survey results analysis
  • Survey results report