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About us

OUR BOUTIQUE AGENCY SPECIALISES IN BEAUTY, WELLNESS AND HEALTH COMMUNICATIONS AND MARKETING

 

WE ARE A MULTI-FUNCTIONAL, DYNAMIC TEAM

Our core team

We are specialists in beauty, wellness and health content and strategy. We have a deep enthusiasm for our work and our different strengths allow us to create excellent work for our clients.

Our superstar associates

Our network of subject-matter specialists is on call to collaborate and execute our brands’ strategies.

These brilliant SEO and media buying specialists, webmasters, senior designers, photographers, marketers and content specialists help us make your brand shine.

 

 

Ink-Communications_website-bio pic_Daniela Massenz

Daniela Massenz
Founder of Ink! Communications

 

Daniela is highly regarded in both media and beauty and wellness industries for her extensive knowledge of all things beauty. She has strategic vision, and is skilled in specialised content.

She quips that in her career, besides editorial, she has written on everything from food (both human and canine) to software pitches.

But her enduring passion is communicating about beauty, health and wellness. She believes these are indivisible.

 

The early days

Daniela began her career as a writer and editor in consumer lifestyle magazines such as FAIRLADY, Men’s Health, Shape, Psychologies, Real Simple and Emirates Women.

She was also a long-standing contributor to custom titles, including Edgars Club and Clicks Club Card magazine.

Throughout her career, Daniela’s specialist writing and beauty knowledge skills have also been sought after. Brands such as Environ, Estée Lauder, Revlon, L’Oréal, Bioderma and other prestigious companies commissioned her to manage special projects.

Daniela founded Ink! Communications as a result of this burgeoning demand, in order to separate editorial and corporate work.

Her client offering grew to include public relations, social media and digital marketing and strategy.

 

Dipping her toes into digital

Her foray into the digital world began over a decade ago.

In this time, she has managed social media platforms for Foschini, run the local websites and social media platforms for global brands such as Bioderma, Max Factor, Sally Hansen, among others.

She was brought on board as beauty strategist for various e-commerce sites.

She continues to create (for herself and others) and contribute to specialist websites and blogs.

 

  • Finalist for various Mondi Awards for excellence in journalism
  • Contribution (past and present) to magazines and online publications in SA and internationally, including titles like Elle, W Magazine, Cosmopolitan, Health24, Emirates Woman
  • South African stringer for International Cosmetique News and Beauty Business News
  • Beauty strategist (category planning, brand identification, onboarding, content) for e-commerce sites 36Boutiques and Style 36, Cosmetiques de France

 

DANIELA’S SPECIALITIES

 

  • Extensive experience and knowledge of the beauty industry
  • Strong communication skills and strategic focus
  • An ability to be creative and identify marketing strategies that resonate with clients and consumers, strong client relations, specialist content creation
  • Possibly most importantly, nobody beats Daniela’s ‘can-do’ attitude

 

When not working, you’ll find Daniela nose-deep in a good book, studying/watching webinars, coffee and cat(s) at her side. Unless she’s  involved in community projects, of course.

 

 

Ink-Communications_website-bio pic_Ilze MundayIlze Munday
Public Relations Manager

 

Ilze’s background in direct marketing and corporate identity has led her to become a master of campaign planning.

 

Over the past decade, Ilze has built-up solid PR relationships with beauty, health and wellness influencers. She works closely with brand managers, retail partners and agencies to conceptualise and execute 360° campaigns.

 

ILZE’S SPECIALITIES

  • Servicing clients and media with excellence
  • Event planning
  • Superior organisational skills, solutions driven, customer-focused
  • Strong attention to detail, with the ability to deliver multi-track projects successfully whilst adhering to budgets and deadlines
  • As the queen of project management, Ilze is passionate, positive and loves a challenge

 

Ilze relaxes by creating ceramics and trying out new recipes to feed her many men. She loves walking her dogs. 🐕

 

 

Ink-Communications_website-bio pic_Andy MollerAndy Moller
Graphic Designer and web fundi

 

Andy has eight years of experience in the marketing industry, specialising in social media campaigns and user experience. He believes that every successful brand needs an online presence.

 

Since graduating in 2012 from City Varsity: School of Creative Arts & Media, Andy has worked in a variety of industries, but has always ended up on the marketing and design side of things. This led him to easily recognise creative solutions for campaign and advertising roadblocks.

 

ANDY’S SPECIALITIES

 

  • Adobe Photoshop, Illustrator and Premier Pro fanatic. He likes getting stuck into digital design and content creation for campaigns
  • Social media management
  • He never shies away from a challenge: video, photo editing, sourcing project resources and meeting tight deadlines…

 

When not creating,  Andy is into role-playing video games, fantasy novels, and YouTube graphic design tutorials.

 

Our superstar interns

One of our particular talents is spotting talent and getting these wunderkinds to work with us.

Our amazing interns have gone on to do great things (see below).

Capucine Deroulede, lawyer in London

Gugu Radebe, Creative at agency, Johannesburg

Molly Fitz-Patrick, Red & Yellow Creative School of Business Communications Champion

Nicole Adolph, O&M Johannesburg Graduate programme

 

 

 

Why the octopus?

The octopus is our icon because it is creative and adaptable, with the ability to implement intelligent problem solving. It has multiple arms that work both independently and together. And, of course, it produces ink.